I’d like to share my story with you…

My name is Laura Denktash. Not too long ago I self-published my first cookbook. I was absolutely ecstatic when my books arrived at my home. I used one of the traditional printers – something I would not do again, but we’ll get into that later. The end result was that 30 boxes of books landed on my doorstep, with no instructions about what to do with them next. Yikes!

I didn’t have a website built yet, because to be honest…I didn’t have the money to pay for the books to be printed and get a website built. So there I was… with all my books and no way to sell them.

I did have a plan, because I had written a book proposal, but I had not implemented my plan yet, so I had no place to showcase my beautiful book!

Here’s the truth…No website or blog = NO INTERNET SALES…ouch!

That got me thinking…I wished there would have been a place where I could post my book advertisement that would not cost too much, but would give me some of the exposure I needed to start making some sales. A place where I could advertise while I got a website or blog up and running.

Or…a place that could give an author additional exposure and traffic, even if they I had a website or blog. A space that was “dedicated” to cookbook authors!

I told myself that someday soon, I would create that space, so other cookbook authors would not have to go through what I was going through at the time.

Around about the same time, I also realized there needed to be a system for writing a cookbook. I had done it completely on my own, learning as I went, making mistakes I didn’t have to make, and wasting time I didn’t have to waste. It was tough, but I worked really hard at it and got it done.

I learned a lot from those experiences. Because I had a 16 years of writing experience in the corporate world,  I decided to create and document a fool-proof system that would help other authors write, publish, and market their cookbooks.

The idea is to cut through all the mistakes, use the shortcuts, and incorporate  today’s cutting-edge marketing techniques, including video,  social media and whatever tools become available that will help an author be more successful.

A system that would evolve as the market evolves, always staying current with what’s happening. A system that would ensure that the user would not make the same mistakes I made when I wrote my first cookbook.

So in 2008 I became the Cookbook Coach. I wrote and developed “The 7 Secrets of a Successful Self-Published Cookbook,” my proprietary, easy-to-follow, step-by-step system for getting your cookbook written.

I’m happy to say my system has proven to be very successful. Many authors have completed their first cookbooks, or are in the process of doing so. You’ll meet many of them here. It’s all very exciting!

Just recently, I launched the “Cookbook Author’s Boot Camp.” The Boot Camp is a 7-week intensive that is sure to get you writing your cookbook!

Boot Camps will take place about 5 times a year, so check at the website listed below for more information. I’ll be posting the dates of upcoming Boot Camp classes here.

I’ve made it my mission to help cookbook authors all over the world make their dream of writing a cookbook come true! I am dedicated to your success and I truly want to help you achieve your goals.

I’m prepared to help you with your “personal brand” creation, “author’s platform,”  marketing, and book proposals. I can show you how to develop ancillary products built around your book to help you boost sales and your bottom line!

In late 2009 I began launching a membership organization just for cookbook authors,  the International Association of Cookbook Writers – IACBW. The purpose of the IACBW is:

“To enrich and energize the lives of cookbook writers everywhere by offering access to the best systems, training, and marketing tools available; while creating an atmosphere of support, encouragement, empowerment and community.”

I believe in education and continuous learning. And…I believe in implementing what is learned. I hope to be able to be of service to you in some way on your cookbook journey, and hopefully make a positive impact on your life!

To learn more about the Cookbook Coach and the “7 Secrets” system, and pick up a FREE REPORT and FREE mp3, visit:
http://www.cookbookcoach.com/

To sign-up or learn more about the Cookbook Author’s Boot Camp, visit:
http://www.youcanwriteacookbook.com/

To join or learn more about the International Association of Cookbook Authors – IACBW, visit:
http://www.iacbw.org/

Now that you know more about what will be offered at this site, I hope you will take a look at this video I created about cookbook marketing!